As a first-time CTO at a growing tech-startup, Joel’s coaching has been
instrumental in helping me step up to my new leadership role and to work
through some of the most challenging aspects of scaling a company. After only
a few months, I have seen really positive results. I couldn’t recommend his
coaching any higher!
Adam Hurst, Co-founder & CTO, Log my Care
Here’s what that support looks like in practice:
Flexible support tailored to you
My coaching programmes are flexible. We will explore what you are looking to
achieve during an initial chemistry call and
design a programme that will work best for you.
The length of the programme, frequency and length of sessions and the amount
of support between sessions will all vary depending on the programme we agree
on for you.
Coaching sessions are via video call. This allows us to meet when and where
works for you.
This can be anywhere in the world. I have coached engineering leaders based in
Brazil, Canada, Colombia, the Czech Republic, France, Germany, India, Italy,
Japan, Lebanon, the Netherlands, New Zealand, Portugal, Singapore, Spain,
Thailand, the UAE, the UK and the USA.
I am based in the UK and, if the time difference between us is large, the times
available for our sessions may be restricted. For example, if you live on the
West Coast of the USA sessions are likely to have to be before 10am for you.
Joel played a crucial role as my coach during Florence’s rapid growth, both
before and after our Series B raise. His coaching was instrumental to
my personal development when I had to 4X the team and handle plenty of new
challenges. He also helped me develop techniques for dealing with future
challenges, which I’ve put to use successfully since our coaching finished.
Tom Wilshere, CTO, Florence
Your coach and mentor
I am Joel Chippindale. I have coached more than 150
engineering leaders, supporting them to build their confidence, accelerate their
development, deliver on their goals, and navigate the complex challenges of
leading in technology.
My coaching delivers lasting results: leaders who make better decisions, deliver
more effectively, build stronger relationships with their stakeholders, and
develop practical tools and skills they continue to use long after our work
together ends.
I have a calm, thoughtful, and supportive style. I ask incisive questions that
help you uncover your own insights and challenge beliefs that may be holding
you back. Rather than simply giving advice, I create a safe space for honest
reflection, while drawing on my own experience when practical guidance would
help.
I have over 20 years of experience building, scaling, and leading software
development teams, mainly in start-ups and scale-ups, including CTO and
COO roles at FutureLearn and CTO roles at Econsultancy and Unmade. This
means I understand the pressures you face—from scaling teams and navigating
organisational change to building the cultures that enable both you and your
company to thrive.
Joel doesn’t just give you answers—he helps you find them within yourself.
His coaching approach unlocks the knowledge and skills you already possess,
making solutions feel authentic and personally meaningful. The result? Better
retention and real-world application because I felt the insights were truly
mine.
Umberto Nicoletti, Director of Product and Engineering, Proemion GmbH
The impact for you
I share these quotes from some of my coaching clients to offer you a tangible
sense of the experience and benefits of being coached by me.
Joel’s expertise in implementing effective mechanisms for building and managing
large engineering teams has been invaluable. His flexible approach to leadership
and strategy has allowed us to tailor solutions that align with SMPnet’s
unique needs. Whether it’s streamlining workflows, optimising team dynamics, or
fostering a culture of continuous improvement, Joel’s guidance has been adaptive
and responsive to the evolving challenges of scaling engineering teams.
I highly recommend Joel to any CTO seeking a coach with a nuanced
understanding of organisational dynamics, coupled with the flexibility needed
to navigate the complexities of growth.
Dimitrios Tzelepis, CTO & Co-founder, SMPnet
I really valued Joel’s extensive experience as a CTO, which meant he could
offer useful advice and support, as well as work through tricky problems with
me. He helped me focus on strategic priorities even when there were urgent
activities competing for my time.
Anna Shipman, CTO
Joel has an impressive ability to create a safe space and calmly discuss a
range of topics and to provide useful input. His coaching would benefit
anyone who is going through a difficult and stressful challenge in engineering
leadership.
Klaus Thorup, CTO, ClearScore
Joel coached me in a very important moment of my career, as I had just been
promoted to CTO and also had additional new challeges including leading the
product organization, going through an M&A and important cultural and strategy
changes. At the beginning of our conversations I was feeling very overwhelmed
and worried about doing a great job in my new role and ensuring my team and my
company succeeded.
Having Joel as a coach was very valuable to me and had great impact on my team
and company. As my confidence in my role grew, I’ve been able to better direct
my team and we’ve been hitting our targets and constantly delivering value
to the company. I recommend that any leader going through challenging and
stressful times be
coached by Joel.
Camila de Andrade Scatolini, CTO, Sanar
Working with Joel has been transformative for my career as a senior technical
leader. His unique blend of coaching and mentoring combined with deep expertise
helped me navigate complex leadership challenges, guiding me to understand
myself better than I could’ve ever imagined in the process.
Joel creates a space where you can think clearly, challenge your own assumptions
and discover solutions you didn’t know you already had. I’m endlessly grateful
for his guidance, it’s genuinely been life-changing for me.
Priscilla Nagashima, VP Data and AI, Pleo
Working with Joel during my transition into my first CTO role was
transformative.
As an executive coach, he provided invaluable guidance that helped me navigate
both the tactical and strategic challenges of C-level leadership. Joel was
instrumental in helping me overcome imposter syndrome and build genuine
confidence in my abilities. His coaching approach enabled me to develop
new problem-solving strategies that delivered meaningful results for both
my personal growth and my company’s success. After six months of working
together, I’ve not only grown into my role but have developed a solid foundation
for continued learning and development.
I highly recommend Joel to any CTO / technology leader looking to accelerate
their leadership journey.
The coaching programmes that I offer are personalised for you and the cost will
vary depending on the programme we design for you. Coaching programmes start
from
£4,500
+VAT.
I also offer coaching scholarships
to engineering leaders at startups or scaleups who identify as being from a
group that is underrepresented in technology and cannot afford coaching yet.
Next steps
Let’s have a call and we can explore your needs and how the coaching and
mentoring that I offer can support you.
Joel stands out not just as a coach but as a mentor, especially suited for
senior technical leadership challenges. His advice is grounded in a deep
understanding of tech, allowing him to toggle between coaching and advising as
needed.
His calm and reassuring presence creates a safe space for open, honest
dialogue, allowing vulnerability and growth. Each session felt like a reset,
leaving me optimistic and more aligned with my professional goals.
If you’re at a crossroads in your tech career, do not hesitate to engage with
Joel. His coaching goes beyond professional development; it is a world-class
partnership that offers a transformative experience, equipping you to navigate
both current and future challenges.
Valerie Dryden, VP of Engineering
Frequently asked questions about coaching
I coach engineering leaders who want to improve their performance at work.
The majority of my clients are the most senior technology person in their
start-up or scale-up, perhaps the CTO, or Head of Engineering, or Director of
Engineering.
I also coach leaders in larger companies and those in other senior engineering
leadership positions, including Directors and VPs of Engineering.
You are likely to benefit from a coach if you want to improve your performance.
If you want to serve your teams better. If you want to have more impact. If you
want to accelerate your development. If you feel stuck.
I often say that if I could give my younger self one piece of professional
advice then, it would be to, “Get a coach”.
My coaching programmes are flexible and we will build a programme
that meets your needs.
In a typical programme we would start by exploring your goals for
coaching and set an ambitious vision for where you want to be at the
end of the programme.
We would then have regular coaching sessions and I will use coaching
and mentoring to support you to:
Focus on your most important goals.
Provide a calm and safe space for you to think and reflect and support you to
make sense of your thoughts, needs and situation.
Build your confidence in yourself and your abilities.
Challenge assumptions and beliefs that you may be holding you back.
Identify concrete actions to take that will make progress towards your goals.
Accelerate your development and build your ability to self coach.
I will recognise many of the challenges you face from my own
experiences of being a CTO and so, where appropriate, will also be
able to share these experiences with you.
I will also be available to offer support between sessions.
I can also support you to get feedback from those you work with.
The length of the programme, frequency and length of sessions and the amount
of support between sessions will all vary depending on your needs.
Most of my clients have their coaching paid for by their employers.
Companies pay for coaching because of the high return on investment from
the impact it has. It is a pragmatic way for companies to invest in the
development of their best senior leaders by working through their challenges and
transforming their learning directly into results for the organisation.
I can support you to think about the impact of your coaching programme in
order to make the business case for your coaching. Let me know if you want to
cover this in our chemistry call.
Mentoring is when you learn from the experiences of others. This can
be very valuable and can accelerate your learning.
Coaching starts from the position that you are capable, resourceful
and whole and that the answers to your challenges are already within
you. A coach is a thinking partner who will support you in
discovering these answers.
Coaching is often much more powerful than mentoring, in building your confidence
and skills, and in arriving at solutions to your challenges that really work for
you and your context.
I offer a combination of coaching and mentoring to ensure that you get the
support that is most effective for you.
You are probably busy. You probably have a role where you are never “done”. In
this environment it can be difficult to feel that you have the time to meet with
a coach.
Coaching supports you to focus on what is most important. This helps you spend
your time more wisely and have a greater impact in less time. Almost all of my
clients feel like they have more time rather than less as a result of coaching.
If you feel that you are too busy for coaching, then this is a sign that you
coaching would be particularly valuable for you.
Each coaching relationship is different, and as we work together we will learn
what works best for you.
We will adjust our approach to coaching as we work together, identify and select
the practices tht work best for you, and also explore the balance of challenge
vs. support, of coaching vs. mentoring.
I also recommend the following to get the most from your coaching relationship
Be ambitious. You are more capable than you believe and with coaching
support you can go further than you you give yourself credit for. If you
don’t have clear goals when you start your coaching that is OK. Often the
most important part of the work that we do together, is to identify where you
want to go.
Be open. Coaching is a thinking partnership and the less you hold back,
the more effectively we will be able to think together. I will keep
everything you say confidential and hold you in unconditional high-regard in
order to provide you with a safe space to explore your ideas and feelings.
Take action. Our sessions will provide you with space to understand
yourself and your situation more clearly, challenge self-limiting beliefs
and commit to actions to make change. However this will just be talk unless
you also take action between our sessions.
Offer feedback. We will learn how to work together more rapidly if you
offer direct feedback about your experience of being coached. This will
support us to both adapt our approaches so that you can get the most from
your coaching programme.
I can also recommend Evgeny Shadchnev’s article How to work with a
coach that
provides great advice for getting the most from your coaching
relationship.
If you’re ready to get started, then book a complimentary
“chemistry” session. As part of this
first meeting, there will be ample opportunity to ask any further
questions you might have.